PAID SOCIAL ADVERTISING AND AMPLIFICATION

(31-03-2017)

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There’s an art and science to paid ads. We make sure you get your money’s worth by targeting exactly the right audience and optimizing each ad’s performance. Not only do we give you a running start, we regularly assess and update our strategy so that you’re staying ahead.

Paid social advertising and amplification is all about synergy, about coupling campaigns and platforms to generate buzz and conversion. It represents the intersection of customer and company interests and helps carve out the ideal niche for your brand.

When KD College came to us with a desire for a stronger national presence, we used multiple, successful pay-per-click advertising campaigns in conjunction with a high converting website, a popular blog, SEO and targeted landing pages to yield an incredible 1,633% increase in referrals from social media platforms and a sweet 113% increase to their search traffic.

We can guide you through the entire process — from developing owned media to investing in paid media, such as Facebook ads, to finally reaping the rewards of earned media, whether propagated through a key influencer or loyal customer base of micro-influencers.

At each threshold, we’ll be intentional and forward thinking, proactive and observant. We’ll use metrics such as audience growth rate, return visits to the website, and views and likes as valuable feedback that validate our efforts or inform our course-corrections. And we won’t rest until the world knows your name.