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BBC put the money to buy a position on Google

 (2009-09-22 15:36:50)
Sheet "Mail" of the British Sunday has voiced "to" agency BBC spend nearly 100 million pounds per year to buy a position on a Google search.
 
Although the BBC's justification that it is only a small amount in the budget of £ 100 million for the program's combination of marketing communications Mail sheet but still think that is a "strange behavior" by health strong communication and reputation of the BBC is no one can deny and debated.

Last week, the Mercury Music Prize Music Prize is being held (in English), BBC also decided to buy all the keywords related to bring traffic to the site specializes in professional award their.

The BBC's commercial competitors, but especially television Sky by James Murdoch (son of media magnate Rupert Murdoch - Chairman of News Corp media corporations.) Proved very angry with this information.

Sky said it would free up the proposal to investigate this matter and put the question whether there should be allowed to use the subscription money pays to buy positions on the board of Google search results or not.

BBC opinions voiced their protection that they do is because the interests of the customers pay as they will easily find the right information when they want to see or read on the field.

(by ICTnews / PC Pro)
 



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